The music mogul wants to get Cheryl Cole back on the ITV series this year in a bid to compete with the so-called “Kylie effect” that The Voice UK has had this year.
Ratings for the BBC One show are on the up with the blind auditions seeing over 10 million viewers, level with the numbers that The X Factor was getting last year.
“Simon’s seen the impact that Kylie Minogue has has on The Voice and wants the same effect,” a source said this week.
They explained: “Kylie took an under-performing show and boosted it to ten million viewers – the same as the last series of The X Factor.”
Simon confessed that having Cheryl back on the series would be great for the show… and publicity.
“We both need each other,” he told Star magazine. “If Cheryl Cole as much as peels an orange she ends up in the papers!”
Speaking earlier this month in London about rumours of Cheryl’s return, Simon confirmed the Girls Aloud singer was in talks with producers.
“It’s about whether she wants to do it and deal with it again,” he said. “She’s looking and sounding the best I’ve seen her in years.”
Talking at the auditions of Britain’s Got Talent at the Hammersmith Apollo, the record label boss added: “I would love Cheryl to come back.
“I tell you why. Apart from the fact she is a star, when she is on it she is on it. So we will have to wait and see.”
Meanwhile, Kylie herself has called on Simon to get Cheryl back on the show too, alongside her sister Dannii.
“Dannii has done so well on X Factor Australia, she won it with her artist. She’s got better and better and this year. In the words of Louis Walsh, she nailed it!” Kylie told The Sun this week. “So yes, I would like to see her back.
“I think I’m with the whole country when I say the show has been missing her and Simon and Cheryl. It would be very exciting to see them back.”